Monday, June 29, 2015

Instagram: Style Influencers


designer handbags

If you own an iPhone or another sort of smartphone, then you know how popular Instagram is.  It's the fasted growing social media platform.  And for good reason it's so hot because it's incredibly easy to use.  Every day hundreds of thousands of new users are registering on Instagram.  Millenials and other demographics are dropping Facebook in favor of Instagram.  Even Twitter is boring compared to Instagram or 'Insta' as many now call it.  It's such an elegant and easy social media platform to use and in many ways it deserves to be number one.  Only a few years ago the social media landscape was dominated by Facebook, but now the play field is leveled. 

As a social media anthropologist of sorts, I have a keen desire to explore the popularity of Instagram and why so many users are drawn to this particular platform. As you know, there are several dominating social media platforms.  However, they are not equal.  Many older people are sticking with Facebook as they don't like change and they aren't really sure how they would establish a new presence on another network.  The younger crowd is loving Instagram in a way we haven't seen with other social media platforms.  Not that Instagram is necessarily geared towards younger people, but it's so easy to use.  In that respect, I'm incredibly surprised that the older generation isn't diving into Insta as well.  Instagram's layout is so simpl and non cluttered.  No one likes clutter and many other social networks are laden down with too many distractions.  Instagram has no distractions.  It's a social media platform based on photographs.  For instance when you make a post on Instagram, you can only do so if you upload a photograph.  There is room for text under the photograph, but it's not necessary.
designer handbags
designer handbags

Instagram has sprouted many famous style influencers.  In the world of fashion, these influencers are gold starts.  They are the home run of social media.  Style influencers are people who have large followings based on what they wear.  Not all style influencers have fashion backgrounds, but some of them do.  Take Chiara Ferragni for instance.  She is one of Instagram's top style influencers.  Brands pay her thousands of dollars to show off their products to her followers.  Accessories companies do really well on Instagram.  Handbags and small leather goods such as wallets are easy to photograph.  One brand of designer handbags Chiara loves to carry is by PLIA Designs.  She has stated in the past that they are some of her favorite handbags because of the quality, craftsmanship and overall design.  Because she is such a huge style influencer, it's no doubt that her legions of fans have fallen in love with PLIA Designs luxury bags as well.  When I looked into their handbags, I was also blown away.  In an era of mass production, their quality is completely outstanding.  It's easy to see why a style influencer such as Chiara Ferragni would fall in love with PLIA Designs bags.  They fit easily into any life and they are perfect for the modern day fashionable.  Instagram style influencers deliver what they love and they do not disappoint.

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